The course teaches any entrepreneur, whether you‘re based in the UK, USA, Australia, New Zealand, Canada, France, Germany or elsewhere, how to identify intellectual property and take the right actions in relation to each type of IP right to protect your business in the early stages when you’re implementing your ideas.
It shows you step by step what to do, including how to do trademark searching internationally on names, and gives you some essential documents and checklists to use when progressing your projects. You also find out how to make best use of lawyers, so you just pay for the expertise you need.
The course is suitable no matter where you’re located in the world because it’s a business course about intellectual property. It is not a law course.
Shireen Smith is an entrepreneur with two businesses. She is also a lawyer and founder of a successful law firm, Azrights with deep knowledge of the marketing aspects of setting up new brands and trade marks. She is a bestselling author on Amazon of two books on intellectual property Legally Branded and Intellectual Property Revolution. She is also a trained journalist. As well as advising top blue chip companies like Reuters Shireen has supported hundreds of SMEs to protect their business assets and brands when launching, growing and exiting their businesses. Under her separate business, Azrights International Ltd she offers training courses in positioning, intellectual property, branding, and brand building. So she is well placed to integrate marketing with intellectual property to help businesses to build strong differentiated brands for their products and services.