Why you need to learn how to protect digital and other assets via copyright?
Shireen Smith is an entrepreneur with two businesses. She is also a lawyer and founder of a successful law firm, Azrights with deep knowledge of the marketing aspects of setting up new brands and trade marks. She is a bestselling author on Amazon of two books on intellectual property Legally Branded and Intellectual Property Revolution. She is also a trained journalist. As well as advising top blue chip companies like Reuters Shireen has supported hundreds of SMEs to protect their business assets and brands when launching, growing and exiting their businesses. Under her separate business, Azrights International Ltd she offers training courses in positioning, intellectual property, branding, and brand building. So she is well placed to integrate marketing with intellectual property to help businesses to build strong differentiated brands for their products and services.
|Protecting Digital and other Assets via Copyright Online Course||00:28:00|
|1. What is copyright? Why It Matters to Every Business||00:03:00|
|2. Copyright Ownership Rules and How Copyright Arises||00:04:00|
|3. International Laws – Use of Legal Agreements||00:04:00|
|4. Transfer of Copyright, Moral Rights, and Why You Need To Own Your Logo||00:08:00|
|5. Copyright in Action – Practical Examples and Importance of Having a Process||00:09:00|