Join 12 Day Challenge to Make it Big in 2019!

Starts February 1st 

If you want to create a differentiated position in the market guided by integrated marketing and intellectual property thinking that will increase your success then sign up for the Challenge!

Join The Challenge

This is a 12 Day Challenge to implement your big 2019 business goals in a highly effective way!

This Challenge will introduce for the first time a novel set of insights into how to position your offering in the market and protect your distinctiveness at the same time. For example, when choosing names for a product or service you need a name that informs people what you’re offering but doesn’t actually describe it.  It takes deep knowledge of trade marks and marketing to identify a suitable name that is not so descriptive that you can’t possibly register it as a trade mark. It matters to be able to do so if you want to be distinctive and not generic. Also IP  protects your revenues. This is just one example of why taking both IP and marketing into account when creating a brand is so important.  

12 Day Challenge will be happening from 1st-12th February. Every day during that time, you'll receive an email with a link to a new training video.

These videos will help you implement your big 2019 business goals in a highly effective way, and you’ll understand what to do to protect your distinctiveness. Because if you don’t protect it then you’ll lose it.

Sign up Now

Free Video Training

You'll get one new video per day, for 12 days to kick off the new year with opportunity to overhaul or fine tune your brand, business or product for greater success.

Brand New Approach

Unique integrated marketing and Intellectual Property insights for better branding. A novel approach to thinking through how to position your offering while also protecting your distinctiveness.

Free Online Community

You'll get access to our private Facebook page with Shireen teaching LIVE and you'll join in inspiring conversations.

Meet Shireen Smith

Shireen Smith is an entrepreneur with two businesses. She is also a lawyer and founder of a successful law firm, Azrights  with deep knowledge of the marketing aspects of setting up new brands and trade marks. She is a bestselling author on Amazon of two books on intellectual property Legally Branded and Intellectual Property Revolution. She is also a trained journalist. As well as advising top blue chip companies like Reuters Shireen has supported hundreds of SMEs to protect their business assets and brands when launching, growing and exiting their businesses. Under her separate business, Azrights International Ltd she offers training courses in positioning, intellectual property, branding, and brand building. So she is well placed to integrate marketing with intellectual property to help businesses to build strong differentiated brands for their products and services.

Join 12 Day Challenge to Make it Big in 2019!

The challenge starts 1st February 2019. 



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Join 12 Day Challenge to Make it Big in 2019!

If you want to to overhaul or fine tune your brand, business or product for greater success or have a new idea you want to bring to the world then do sign up for the Challenge!