Legally Branded Academy

 

Join the world’s #1 training and business group for becoming a highly-paid, successful business or personal brand, as an entrepreneur, business owner, change maker, author, speaker, coach, online trainer, or social media influencer!

Hi, I’m Shireen Smith, brand and intellectual property lawyer, business adviser and best-selling author of two books on Amazon, Legally Branded and Intellectual Property Revolution,

 

I help my clients to design their business and brand, and to identify, protect, and defend their intellectual property assets so they increase the value of what they create. Most important they then stand a better chance of achieving their purpose and mission in life, secure in the knowledge that their business is at far less risk of unwanted legal liabilities that could disrupt their plans. 

 

I have specialized in this area for more than 20 years, having worked for international blue chip businesses, including as an in-house lawyer at Reuters. I’ve also run my own intellectual property law practice, (Azrights) since 2005.

Have you ever had any of these challenges?

  • You wonder how to protect a great idea, or how open to be about it?
  • You want to describe your methodology or framework, but don’t know what steps to take to protect yourself against theft by competitors
  • You’re unsure whether you’d be compromising your ideas if you were to pitch on crowdfunding sites.
  • You’re writing an online course or book, and are unsure whether you need to consult a lawyer about some content you want to incorporate in it.
  • You think a name, or tagline you’ve chosen is too similar to a well- known brand, but don’t know how to manage the risk so you don’t find yourself in a legal dispute?  

These and similar challenges are typical of how I help my clients all the time so they have clarity about how to navigate the implementation of their ideas.

As I became aware of the struggles my clients were having with intellectual property issues, I began to wonder how best to support them to achieve their aims without needing to take legal advice at every twist and turn.

You see when I first set up my law firm, I realized from the enquiries we received that small businesses were making a number of disastrous mistakes. 

For example, one person had chosen a name very similar to the market leader’s in his industry. Unfortunately for him none of the agencies he engaged to help him with web design, search engine and social media marketing knew enough about the legal issues to warn him that using a domain name which was so like the market leader’s in his industry could have serious repercussions for him. 

He had built his entire online business around a domain name that was later confiscated from him when the market leader found out about his business. In the meantime, he had already spent a hundred thousand pounds on his website, social media and search engine marketing.  Much of this money was wasted when he lost the domain.  His business was unable to recover from this set back as he lost all his leads virtually overnight.

I was very saddened for him, and thought there has to be a better way. That’s partly why I took to writing books. I wanted to spread the message about intellectual property so that web designers, social media marketers and others who come across businesses can know enough about intellectual property to suggest to their clients that they need to check the domain name they are using doesn’t infringe on someone else’s rights.

Nor is this an unusual scenario unfortunately. It happens more often than it should when someone is unlucky enough to encounter a legal liability over use of other people’s intellectual property.

It’s just one of those risks that arise when you don’t know how to manage the issues that intellectual property presents. I want to help everyone to know some simple steps they can take to avoid such disasters and build their concepts on safe foundations.

After years of working with my clients on a variety of different problems and issues, I discovered a solution to help them introduce simple processes to manage the risks.

So, let me show you a tried and tested process I’ve developed to help my clients to protect their assets, and avoid the risk of disastrous legal liabilities. It isn’t worth gambling with the future when it’s so feasible to manage risks and opportunities so you can get on and build your business on solid foundations.

Whether you’re choosing new names, commissioning logos, websites, software and more, it’s important to appreciate that some of the most significant risks people face from a legal point of view arise in the very early decisions they take.

It would rarely occur to people to consult a lawyer at in these very early moments. It’s hardly practical to do so either.

When I realized that many of the decisions involved when implementing ideas were the most likely to attract legal liabilities and result in loss of opportunities to achieve the business’ mission, I set about creating a solution so my clients could confidently make their early decisions with minimal risk.

What if I could create a process and a course to help them to develop their ideas knowing what due diligence checks to make themselves? What if I could show them, how to protect themselves legally and create valuable asset when implementing their ideas?  What if those steps were so straightforward that by following them, people would rarely need to undo ill-considered actions later, once they’ve already created something?

There really was no need for anyone to risk lose everything they’ve built up in their business just because they hadn’t consulted lawyers really early on.

It was important to make the course as simple as possible so anyone could follow it.

That’s why I focused on creating processes for people to follow so they wouldn’t need to learn the law.

There are plenty of courses out there that teach people the law. Indeed most intellectual property offices the world over have plenty of educational material that people can turn to if they need to understand the law.  

My solution is the first risk management course focused purely on intellectual property protection and management.

Legally Branded Academy shows you a way to create processes in your organization so you can reliably build on strong foundations no matter what type of idea you’re developing, even an idea that could potentially be patentable. You find out how to stay protected while researching your concept so you don’t lose the chance to secure a patent later if that’s what you opt to do.

It’s simply not feasible to postpone all your decisions for doing research or creating your business till you’re ready to visit a lawyer.

Nor, is it necessarily appropriate or cost effective to consult a lawyer very early on every time you have a new idea to implement.

To know the right actions to take early on so you’re protected against risk, and can seize the opportunity to own valuable intellectual property involves upskilling yourself so you can navigate business safely in the digital economy.  

Digitalisation Has Changed the World

Digitalisation has revolutionised our lives, and made intellectual property centrally relevant for every business.

In today’s fast moving digital economy, unless you take the right actions in relation to your intangible assets and liabilities, you risk discovering that you don’t own your intellectual property assets.

So, that’s another side of the coin. It’s not just about avoiding a serious legal liability. It’s about using the legal protections available to businesses to avoid losing what you worked so hard to build.

More than 70% of the value of a business is in its “intangible assets”.

Intangibles are things we can’t touch, and sometimes can’t even see, but they are what underlie our business revenues and make our businesses valuable to investors and buyers.

They generate income and build wealth. It is these assets that make our business ours.

Nowadays a simple search on the web would instantly reveal that an image or content you’re using belongs to someone else.

In the industrial age you might have got away with using someone else’s intellectual property because nobody was likely to find out about you.

But the internet highlights intellectual property issues in unusual ways and makes them even more relevant than ever before to every one of us.  

The laws that determine ownership and use rights in intangibles are called Intellectual property.

Just like when you own physical property, being the owner of an intangible asset is essential if you’re to have control over how the asset is exploited.  Believe me that matters to achieving your mission for your business.

Your future revenues, the value of your business, and ability to continue in business even, would be impacted if you didn’t own the rights in an asset. Being free to transfer, or licence something to others is key so don’t ignore the importance of intellectual property opportunities.

Owning the rights to intangible assets affects the value of all our businesses.

However, the way to own intangible assets is not really comparable to how we acquire rights in physical property like land.

The legal rules can therefore lead to surprising and unwanted results.

What People Are Saying

Jacqueline Biggs Founder of Blue Lemons speaks about Shireen Smith

 

Testimonials about the Legally Branded Academy course

"“As a creative, your imagination can be limitless and it can run away with itself and your excitement can get the better of you. Shireen and her team put together a super helpful course. It was well structured and gave me the information I required to help me protect the ideas and concepts I have come up with. Without that understanding I could have left myself open to IP theft and potential loss of revenue. “"

Robert Guinan
Co Founder at Jacob Roberts Interiors

"“As a marketing agency owner and entrepreneur with several businesses, I know the importance of understanding intellectual property issues in everything we do, from working with freelancers through to developing products. Shireen’s Legally Branded Academy is a well thought-out and comprehensive overview designed for business owners. It simply isn’t practical - or affordable - to involve lawyers at every stage of developing an idea or product, yet the worry is you’re leaving yourself open. By following Shireen’s processes and advice, you understand how to protect yourself, your brand and your ideas and know when it is the best time to bring a lawyer in. Every entrepreneur in the digital age needs this.”"

Jody Raynsford
Copywriter | Marketing Strategist

"“Content flows well, is clear and simple gives me great insights into IP”"

Marianne Hartley
Designer | Brand Specialist | Founder at Hartley & Soul | Creating Irresistible Brands

"A great introduction. Keeping your ideas to yourself and having brand secrets, noted. I have been very open about why my designs work, only a few weeks ago, I decided to stop doing that, my customers don’t care as long as I tick the boxes, but my competitors are a different story! And people love a bit of intrigue! Thanks Shireen !!"

Mary Grant
Creative Director - Grant Galvin Ltd

"Legally Branded Academy course is well-structured and enjoyable! Shireen is a great instructor as she is able to break down complex topics into easy steps so people can grasp the core of the IP foundations. I had some questions that I posted to the community and got all the answers shortly after. I recommend it to everyone looking to protect, and defend their intellectual property assets so they can increase the value of their business. Thanks again for this wonderful course!"

Kali Garba
Business Consultant

After tweaking and testing the solution which I first began to introduce in 2012, my ideas evolved and by now the solution has been used by dozens of clients.

Some of my clients have grown businesses from nothing to becoming huge brands or exiting for millions of pounds.

Every business that achieves a high exit has something unique that others want. They wouldn’t achieve this if they hadn’t first protected their ideas and taken account of intellectual property as their businesses grew.

Whether you’re starting up or running an established business, if you ignore the correct treatment of intangible creations you could put your future wealth, and achievement of your mission at risk. Your happiness is bound up with intellectual property believe it or not.

The Legally Branded Academy was the result I ended up with

Having standardised the advice over the years and understood the minimum information clients need to know about intellectual property in order to use my methodology, I created the Legally Branded online course.

It became clear that very little law was needed so the course is essentially a business course that helps you to identify and flag up intellectual property issues when implementing ideas. So, it’s suitable for a worldwide audience. 

It’s always been an important goal of mine to make intellectual property accessible to everyone. My purpose is to help my clients to achieve their mission and purpose. I want to make a difference in their lives. It’s important to me that even start ups on a shoe string budget should be able to access the course, and use my methodology to protect their intellectual property. So, I’ve set the price quite low so it could be affordable while still giving me enough to sustain my message and help more people.

Anyone buying the course may then decide when and how to top up their protection by consulting an intellectual property lawyer for one to one advice or documentation. So, this course isn’t about replacing lawyers

Managing intellectual property well and taking the right steps to secure intangible assets is the way to build a more valuable business.

There is no single, and simple universal action to take to own intellectual property or avoid its loss or risks.

Each of the intellectual property rights has rules peculiar to itself which need to be addressed to avoid attracting liabilities, and to secure rights in them.

Applying my processes makes it very easy to protect your ideas even before you start implementing them. You reduce the danger of overlooking important details, attracting legal liabilities, and even losing the business overnight.

You will know how to avoid missing a vital opportunity that might have transformed your businesses.

Legally Branded Academy is the only online course to give you a clear process for managing intellectual property and its risks, whichever country you’re based in.

The course teaches anyone, whether you‘re based in the UK, USA, Australia, New Zealand, Canada, France, Germany or elsewhere, how to identify intellectual property, and what ht actions to take in relation to that type of property to protect your business in the early stages when you’re implementing your ideas.

The course is suitable no matter where you’re located in the world because it’s a business course about intellectual property. It is not a law course.

Intellectual property is an international legal subject.

There are many treaties in existence between nations worldwide, such as the Berne Convention. This means that intellectual property terminology like patents, designs, copyright and trademarks, have a similar meaning globally. 

There are also international mechanisms in place for protecting intellectual property worldwide.

Every country will have its own laws and unique approach to interpretation of their laws. However, the fact that the laws differ between countries doesn’t impact Legally Branded Academy as it’s a business process course and not a law course. This means, for example, that one country’s laws on the detail of an intellectual property right are different to another country’s laws.  

But that doesn’t matter. The actions that people need to take in relation to that intellectual property right universal the world over. They’re not impacted by the details of the law. 

So, for example, once you know that you need to flag up copyright ownership in your procedures before commissioning a copyright work, such as a piece of software, you’ll know what actions you need to take. These are universally the same no matter which country you’re based in.

Legally Branded Academy course shows you how to identify intellectual property and what processes to use to manage that intellectual property.

Even if the detail of the law differs in Columbia, or India say, you still know that you need to use the recommended process to address the question of ownership before engaging someone.

The Legally Branded Academy provides a template to use for that process. The template is suitable for UK businesses to use, and it’s also suitable for use in international transactions, such as if you’re dealing with a freelancer from Upwork or People Per Hour.

If you’re not a UK based, then you would need a local lawyer in your home country to draft an equivalent template for you to use internally in your own country. Our aim is to engage lawyers in other countries worldwide to supply suitable templates. So, this is coming soon. In the meantime, you would need a local lawyer in your country to supply you with a template for local use.

With an understanding of the systems and processes to implement to protect intellectual property the right way for your business gives you huge protection for little extra effort.

You’ll look at business and opportunities in a new way.

Get it right and intellectual property helps you…

Grow into a successful, possibly even a household name brand

Make millions in revenue from your product ideas

Secure investment and funding

Cash in and retire when you want

… Achieve your mission and purpose

What value would you place on having this most important resource in today’s digital age?

That’s what the Legally Branded Academy equips you to do.

  • How to protect your methodology and other valuable business assets
  • Why you may not be the owner of the copyright on work you have commissioned (and how to ensure ownership is alwaysin your favour and never overlooked)
  • How to do due diligence on names for new products or your business
  • The right time to call in the lawyers on a trade mark search (and when you absolutely shouldn’t, or you’ll waste your money)
  • The questions you need to ask everysupplier you hire to protect your interests
  • Why you need to educate your team in basic IP knowledge to avoid costly copyright infringement claims
  • The exact trade mark classes that apply to your business (and the #1 user-friendly tool you can use right now to check)
  • Why you should never look for crowdfunding without the right legal protection for your idea (and what to do about it)
  • Why an NDA won’t help you if you’re looking for investment (and the right alternative that will increase your chances of getting investment)

 

The Legally Branded Academy course gives you my perspective and business insights as an experienced lawyer who has been involved in intellectual property work for small businesses more than 15 years and longer if you include my time with blue chip organizations.

With Legally Branded Academy you quickly gain the knowledge you need, rather than getting an academic or theoretical discourse on intellectual property.

You can go through the Legally Branded Academy course very quickly, in less than a day.

(One of my clients told me he spent around 50 hours trying to work out enough about trademarks in order to register his own trademark!)

There is no need to spend hours and days trying to figure it all out by yourself. I’ve done it for you.

As a business owner your time is limited. I know, I’m a business owner, too.

Although I’ve managed to condense everything you need to know into a day of your time, you still need to perform due diligence searches manually sometimes. So, what if you don’t have time?

Simple. Delegate it to someone else – a team member is included in the basic licence to use the platform.

You see, in Legally Branded Academy I show you how to use my processes for your processes. You’re given the methodology I have developed and refined over the years to quickly protect your business.

I literally share my screen with you to walk you step-by-step through what you need to know to do things like international trade mark searching using publicly available databases, and how to work out classification of trademarks.

In fact, it’s so straightforward, you don’t even need to do it yourself. Simply watch through the videos to get an overview, then delegate the process of searching to an assistant.

Traditionally, this knowledge has not been readily available to non-intellectual property specialists and lawyers. I give you the essence of what you need to know, so you can do your own screening, and consult your lawyer just for expertise. That’s the way to get the best outcome.

Legally Branded Academy gives you the perspective you need to avoid mistakes when implementing new ideas. Consequently, it helps you to reduce your legal spend. You’ll just pay for the more complex advice, or services rather than the simple stuff that is essentially business knowledge you can and should develop as part of your business’ skillset.

To make this knowledge accessible, the Legally Branded Academy was launched with a low introductory price.

Legally Branded Academy

£390

  • How to protect your methodology and other valuable business assets
  • Why you may not be the owner of the copyright on work you have commissioned (and how to ensure ownership is always in your favour and never overlooked)
  • How to do due diligence on names for new products or your business
  • The right time to call in the lawyers on a trade mark search (and when you absolutely shouldn’t, or you’ll waste your money)
  • The questions you need to ask every supplier you hire to protect your interests
  • Why you need to educate your team in basic IP knowledge to avoid costly copyright infringement claims
  • The exact trade mark classes that apply to your business (and the #1 user-friendly tool you can use right now to check)
  • Why you should never look for crowdfunding without the right legal protection for your idea (and what to do about it)
  • Why an NDA won’t help you if you’re looking for investment (and the right alternative that will increase your chances of getting investment)
JOIN LEGALLY BRANDED ACADEMY >>

How much would it cost you to get the level of advice and information that’s available in Legally Branded Academy? Just one visit to a lawyer will likely absorb as much if not more.

Even then you’d still only get a tiny fraction of what Legally Branded Academy gives you.

And how much would it cost in time, money and stress having to deal with the fallout from an easily avoidable intellectual property issue? Literally thousands and thousands. Believe me, I know because I often help clients to deal with intellectual property disputes and problems. It always saddens me when a client’s very business is threatened due to an intellectual property mistake that I could have helped them avoid if I’d met them at the start of their journey.

The price of the course will be increased soon as the launch price was kept deliberately low. So now is your chance to jump in for this one-time price while you still can.

Legally Branded Academy is NOT for you if…

  • You’re unconcerned about attracting legal liabilities when you choose names, or products to sell
  • You’re happy to lose the possibility of owning assets
  • You want a detailed legal course on the intricacies of intellectual property law
  • You want to know the specifics of how to register your own trademark or other intellectual property rights, so you can do your own intellectual property work (for that you would need to buy our EU and UK trade mark registration course).

 Legally Branded Academy is right for you if…

  • You want to turn your ideas into value.
  • You want to understand the risks and opportunities around the decisions that you must make when turning your ideas into reality.
  • You want to identify intellectual property problems that might exist in a business you’ve already set up.
  • You have great ideas, frameworks, or methodologies and other assets you want to share with the world
  • You’re looking to build and grow your business
  • You want a top-level business-practical understanding of intellectual property law
  • You want to know when and how to use different forms of intellectual property protection at every stage of your projects and work

If you invest in Legally Branded Academy today, here’s three bonuses you get:

Bonus #1 - How to Trade Mark A Name

This gives you all the detail you need to know about names in a handy form. This is further supplemented within Legally Branded Academy with guidance giving you step by step “how to” instructions for doing the right due diligence on names before you ever involve a lawyer.

Bonus #2 - How To Protect Your Brand

This gives you practical steps to ensure your brand name is sufficiently protected using my proven process when working with clients in my law firm. With this resource you can assess how well protected your brand is and identify any issues, so you address them appropriately.

Bonus #3 - How to Do Your Own Intellectual Property Audit

Released to you in week 5. It provides instructions, a checklist and templates to do your own IP audit of your business.

If you identify deficiencies, there is information about how to address the common ones. Should you be aiming to one day sell your business, an audit is advisable. Intellectual property issues can take a few years to sort out, so it’s a good idea to resolve matters well in advance of a sale if you’re to avoid seeing a drop in price or risk losing a sale altogether.

Bonuses will be available in week 5

The Legally Branded Academy has a full 30-day satisfaction guarantee.
I’m so confident this will be a game-changer for your business. If you don’t believe this is the best business programme you’ve done on intellectual property, simply email us at [email protected] and you will receive a full 100% no-hassle refund.

How much longer will you go on leaving yourself unprotected and at risk?
Get started today and fix it.

 Every day you ignore this you are…

… Wasting time, effort and money

… Taking inappropriate risks that are easily avoidable

… Missing vital opportunities

… Putting self-imposed hurdles that could prevent your success, and achievement of your mission and purpose

Every time you release a product or idea to the market unprotected, you take a huge risk of exposing yourself to common legal liabilities, OR of losing the opportunity that was inherent in your idea if you had only known this earlier.

Knowing how to legally protect your business and its assets is the most important skill in the digital age.

 

Never has it been so easy for someone to copy your ideas.

Never has it been so easy to attract types of legal claim, copyright and trade mark problems, when setting up new businesses or products or services.

Never has it been so straightforward for another business to build assets it may have taken you years to create.

Never has it been so possible for others to copy your products, ideas and content quickly and easily.

In this environment, there is only one way to protect the value of the assets you worked so hard to build.

Don’t risk your future wealth, freedom and happiness. act NOW to gain your advantage

Before Legally Branded Academy, you had to spend time figuring out the legal rules for yourself, scrabbling around on Google, asking on social media or paying lawyers to advise you for a high hourly rate fee only to find that you had to undo ill-considered actions you had taken in the early stages.

The Legally Branded Academy changes the game.
This will become the process training in idea and new business protection every forward-thinking entrepreneur, creative and thought leader will turn to.

I’m sure this is going to help thousands of businesses worldwide…

… but right now, it’s your turn. Just complete the form and start today.

You could spend 10 years, thousands of pounds or dollars, more hours than you care to count learning from your mistakes, disregarding the protection of assets, even though you know it’s so relevant to monetising your knowledge and business…

… or you can invest a small amount now and learn what actions to take to protect your business and assets, and PLAN your legal protection.

Test this out RISK FREE… and if it’s not for you, let me know within the first 30 days and I’ll give you 100% of your investment back.

Legally Branded Academy

£390

JOIN LEGALLY BRANDED ACADEMY >>

Testimonials about the Legally Branded Academy course

"“As a creative, your imagination can be limitless and it can run away with itself and your excitement can get the better of you. Shireen and her team put together a super helpful course. It was well structured and gave me the information I required to help me protect the ideas and concepts I have come up with. Without that understanding I could have left myself open to IP theft and potential loss of revenue. “"

Robert Guinan
Co Founder at Jacob Roberts Interiors

"“As a marketing agency owner and entrepreneur with several businesses, I know the importance of understanding intellectual property issues in everything we do, from working with freelancers through to developing products. Shireen’s Legally Branded Academy is a well thought-out and comprehensive overview designed for business owners. It simply isn’t practical - or affordable - to involve lawyers at every stage of developing an idea or product, yet the worry is you’re leaving yourself open. By following Shireen’s processes and advice, you understand how to protect yourself, your brand and your ideas and know when it is the best time to bring a lawyer in. Every entrepreneur in the digital age needs this.”"

Jody Raynsford
Copywriter | Marketing Strategist

"“Content flows well, is clear and simple gives me great insights into IP”"

Marianne Hartley
Designer | Brand Specialist | Founder at Hartley & Soul | Creating Irresistible Brands

"A great introduction. Keeping your ideas to yourself and having brand secrets, noted. I have been very open about why my designs work, only a few weeks ago, I decided to stop doing that, my customers don’t care as long as I tick the boxes, but my competitors are a different story! And people love a bit of intrigue! Thanks Shireen !!"

Mary Grant
Creative Director - Grant Galvin Ltd

Testimonials about Shireen Smith

"Shireen is a gifted lawyer, extremely able and bright. She is not only a great orator, translating difficult points in a clear, understandable and concise manner but also possesses the detailed forensic skills required from a legal professional dealing with your intellectual property. She knows her law and knows her business. In getting to know her clients, she uniquely combines all three to maximum effect and can guide a client through the process of fully protecting their property rights. A strong character, real professional and great networker. Strongly recommended."

Rob Killeen
Director at Capital Fortune Ltd

"“Shireen is an expert in Intellectual property law and I strongly recommend any business owner to consult with Azrights to bulletproof their brand. Shireen has also published Legally Branded, an outstanding book on brand law that is a must-read for every small business owner.”"

Jacqueline Biggs
Founder of Blue Lemons

"We took some short advice from Shireen some time back over a slightly complicated IP issue. We received very clear and focused advice to help us take the next step ourselves. Highly recommended specialist."

Amit Sharma
Director of Solve, The Business Lawyers

"“After receiving two recommendations for Shireen through social media channels (from entrepreneurs for whom I hold great respect) for help in navigating the issues relating to design rights and trademark registration, I contacted Shireen.” "

Kim Tasso
Strategy consultant. NED. BD/marketing trainer. Executive coach. Author.
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